Makase

Makase | AI Concierge for Home Services | Beginner's Guide

Discover Makase, an AI concierge that simplifies home service bookings via SMS. Learn how early-stage founders can tackle inefficiencies and build scalable startups inspired by Makase's innovative journey. Perfect guide for startup enthusiasts.

Makase: The Game-Changer in Home Services

Imagine a world where fixing that leaky faucet or finding an electrician no longer feels like an uphill battle. No more endless web searches, questionable reviews, or juggling multiple apps. Sounds like a dream, right? Enter Makase, an AI-powered concierge service that’s shaking up the home services industry and turning this dream into reality. Whether you’re a busy professional, a homeowner with a packed schedule, or someone simply tired of dealing with the hassle of service bookings, Makase is here to revolutionize the way we solve everyday problems. And the best part? It all happens via a single, simple text message.

Why Does Makase Exist?

Let’s face it—booking home services has long been a fragmented and frustrating process. Here's a common scenario: Your AC breaks down during a sweltering summer afternoon, and in the rush to find help, you’re bouncing between review sites, scrolling through irrelevant listings, and making multiple calls. It’s inconvenient, inefficient, and stressful. Makase was born to change all of that by leveraging AI to deliver a streamlined and frictionless experience.

“Finding a reliable home service provider shouldn't feel like assembling a 1,000-piece puzzle.”

Makase tackles this head-on by operating entirely over SMS. No apps. No clunky interfaces. Just a straightforward, human-like service that pairs you with vetted professionals in a matter of minutes. It’s convenience at its finest.

Meet Andrew Petry: The Vision Behind Makase

The genius behind Makase is Andrew Petry, a bold entrepreneur with a background in property management. Frustrated by the inefficiencies he faced while coordinating home repairs for clients, Andrew envisioned a solution that eliminates the hassle. By blending human oversight with cutting-edge AI, he’s delivered a service that feels personalized yet ultra-efficient. Whether it’s booking a plumber at 2 a.m. or organizing a landscaping project, Makase meets your needs without breaking a sweat.

What Makes Makase Different?

Makase isn’t just another app—it’s a revolution in how we think about home service coordination. Here’s why:

  • Effortless Usability: No apps or logins needed. Every interaction happens over a text message, keeping things simple and intuitive.
  • Speed and Precision: The AI-powered concierge understands the urgency of your needs and delivers solutions fast.
  • Trusted Professionals: Makase only connects you with skilled, pre-vetted service providers, ensuring quality every time.

The Magic of SMS: Simplicity Meets Innovation

Why SMS? Because it’s ubiquitous. Most of us use texting as a primary form of communication, making Makase’s text-first design an easy fit into our daily lives. Instead of learning yet another interface or downloading yet another app, you simply describe your issue over text, and the AI handles the rest. It’s like having a personal assistant dedicated solely to your home—reachable 24/7.

Solving Problems. Saving Time. Simplifying Life.

Makase is not just solving problems; it’s redefining how we handle day-to-day challenges. From emergency repairs to planned maintenance, it streamlines what was once an arduous process into a single point of contact. Trust, efficiency, and simplicity converge to save you from the stress of endless DIY coordination.

The journey from frustration to innovation started with a need—a need to simplify. Today, Makase is ensuring that “call for help” moments turn from dreaded hurdles into smooth, reliable experiences.

Ready to find out how this works in action? Stay tuned—next, we’ll dive deeper into Makase's features and learnings. Plus, don't miss the exclusive video where Andrew Petry shares his journey and vision for the future of home services!

Makase: AI Concierge for Home Services | Beginner's Guide

Welcome, startup enthusiasts and early-stage founders! Today, we'll explore the world of Makase, an AI-powered concierge service that simplifies home service bookings via SMS. Founded by visionary Andrew Petry, Makase is setting a new standard for efficiency in the fragmented home services industry. But before diving into the nitty-gritty, let’s start by understanding the problem that Makase is solving and why it matters so much in today’s busy world.

The Problem: Fragmentation and Frustration in Home Services

Imagine this: It's Saturday morning, and your kitchen sink is leaking. You vaguely remember a plumber you called a year ago, but their contact is buried in your overflowing phone book or, worse, long forgotten. You frantically search Yelp, only to find questionable reviews and no clear indications of availability. The clock is ticking, water is dripping, and frustration is rising. Sound familiar?

This scenario plays out daily in homes across the country. The process of finding, vetting, and booking a reliable service provider is often more hassle than it’s worth. For skilled homeowners, minor problems might be manageable, but for others, the lack of a streamlined process can turn small issues into major disruptions.

Enter Makase—the AI concierge that automates this labor-intensive process seamlessly over SMS. With a background in property management and first-hand experience with the inefficiencies of service coordination, Andrew Petry recognized the need to bridge the communication gap between homeowners and service providers. His solution? A 24/7 AI assistant ready to address homeowner needs without the tedious back-and-forth.

Makase’s approach redefines convenience by eliminating app downloads, forgotten passwords, and notifications cluttering your phone. Instead, it leverages the simplicity of SMS to deliver fast, high-quality results. It also specializes in high-stakes, time-sensitive moments, saving users time, stress, and energy. After all, why should something as simple as booking a plumber feel like such a monumental task?

Key Concepts and Learnings: Why Makase Feels Like Magic

Now that we've highlighted the problem, let’s dive into the key takeaways that make Makase a game-changing solution for homeowners and service providers alike. Below, we’ll break down its core concepts and the lessons learned during its creation:

1. The "Invisible" Technology Advantage

  • User-Centric Approach: Makase removes the need for additional apps by operating entirely over SMS. This low barrier to entry ensures anyone can use the service instantly.
  • Text-First Design: By meeting users where they are—on their phones—it eliminates friction, allowing for a seamless booking experience.

2. Simplifying Complexity with AI

  • AI-Powered Matching: Makase connects homeowners with the right service provider based on the issue, urgency, and preferences. These matches improve over time as the platform learns from user interactions.
  • Efficiency Through Automation: The AI automates 95% of the communication workflow, a task previously handled manually by Andrew in his property management business.

3. Single Point of Contact and Payment

  • One Number, One Bill: Forget juggling multiple contacts for plumbers, electricians, and handymen. With Makase, all service coordination happens in one place.
  • Trust Through Simplicity: By handling all payments and communication centrally, Makase saves users from navigating fragmented systems.

4. Built-In Quality Assurance

  • Human Oversight: While AI handles the bulk of tasks, humans remain in the loop for quality assurance, managing the final 5% of workflows to ensure excellence.
  • Vetted Providers: Makase relies on a proprietary database of service providers and user feedback to maintain quality and reliability.

5. Adaptability Beyond Home Maintenance

  • Expanding Horizontally: While starting with high-end home maintenance needs, Makase has already ventured into related services like design-build projects, landscaping, and event planning.
  • Vision for Democratization: What began as a premium concierge service is evolving to make convenient home service coordination accessible to everyone.

6. Focused Yet Flexible Growth

  • Market Expansion: After conquering high-value ZIP codes like Rancho Santa Fe, Makase plans to expand into Los Angeles, Orange County, and Austin, Texas, in 2025.
  • Customer-Driven Evolution: Requests from existing users shape new offerings, from emergency services to high-touch luxuries like private chefs and boat cleaning.

7. Lessons from a First-Time Founder

  • Bias for Action: Taking swift and decisive actions allowed Andrew to test and refine the Makase concept quickly.
  • Comfort in Discomfort: Building a successful startup requires embracing challenges and learning from frequent failures.

These takeaways are just the tip of the iceberg. Makase’s ongoing evolution is a masterclass in aligning innovation with the simplicity of user experience. Now, let’s look at actionable steps for entrepreneurs inspired by Andrew’s journey.

Actionable Steps for Entrepreneurs

If you’re looking to become the next Makase or solve a pressing gap in your industry, here’s your starter guide. These practical steps are tailored to budding founders navigating the early-stage startup ecosystem:

1. Identify the "Unattractive" Problems

The best ideas often arise from frustrations that others ignore. Andrew’s experience with car shipping and property management inspired Makase. Look for mundane yet critical inefficiencies in your environment and ask: "Can this be made easier or faster?"

2. Build, Test, Iterate

  • Start with a small, repeatable experiment to validate the demand for your idea.
  • Iterate quickly based on user feedback. Fail fast, learn faster.

3. Focus on Convenience

  • Think deeply about your user’s behavior. What tools or platforms do they already engage with? Build your solution into their natural workflow.
  • Simplicity isn’t a feature; it’s a necessity. Frictionless user experiences create loyal customers from day one.

4. Blend AI with Human Oversight

While AI can automate most tasks, a human touch ensures quality and trust. Begin with manual processes and scale with AI as you refine your method. Automation doesn’t replace jobs—it enhances productivity and creates opportunities for focus on higher-value activities.

5. Surround Yourself with Ambition

The road to building a startup is unpredictable. Surround yourself with like-minded, driven individuals—team members, mentors, and investors—to stay motivated and resilient.

6. Think Big, Start Small

Makase’s early focus on high-end users laid the groundwork for long-term scalability. Begin with a manageable niche, then expand your vision as you prove your value.

With these actionable steps, you’ll be well on your way to overcoming startup challenges. Remember: Momentum matters. Take that first step today.

Share Your Startup Story with Founder Show

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Getting started is simple. Visit this link and apply to be featured. It’s an incredible opportunity for you to highlight your journey, showcase your startup, and connect with an audience eager to support innovation.

At Founder Show, we’re more than just a platform—we’re a community. We dive deep into authentic founder stories, ensure sharp questions are answered, and offer practical advice for scaling startups. By sharing your story, you could turn your innovative idea into the next big success story.

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